Exhibit A: Seven Steps to a Masterful Virtual Booth

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Note: This article originally appeared on the C&EN Marketing Elements blog.

Setting up a conference booth once required flights, hotel stays, long days, confusing builds, printing mishaps, and a significant chunk of time away from all other business commitments. Now, all of the benefits of a physical booth can be achieved without changing out of your pajamas. We’ve entered a wonderful new age: the age of virtual symposia.

Naturally, there is a learning curve as we all adapt to increased interest ...

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Exhibitors, Here Are 5 Reasons You Can’t Miss 2021 Northern Green

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So, Northern Green is going virtual. How do you feel about that? Are you grieving the opportunities you’ll miss by not being face-to-face with your green industry friends and business partners? Or, maybe you’re relieved you won’t have to decide whether to travel in these strange times, whether to shake hands or not, wear a mask or not, or make a myriad of other decisions that were once much easier. Possibly you feel a little of both. No matter how ...

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