Exhibit A: Seven Steps to a Masterful Virtual Booth

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Note: This article originally appeared on the C&EN Marketing Elements blog.

Setting up a conference booth once required flights, hotel stays, long days, confusing builds, printing mishaps, and a significant chunk of time away from all other business commitments. Now, all of the benefits of a physical booth can be achieved without changing out of your pajamas. We’ve entered a wonderful new age: the age of virtual symposia.

Naturally, there is a learning curve as we all adapt to increased interest ...

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5 Benefits From Northern Green Going Virtual

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Even in an industry where every year is different, 2020 has been exceptional. Despite our hope to hold an in-person event in January, Northern Green is going online. How are you dealing with that news? Are you grieving the opportunities you’ll miss by not being face-to-face with your green industry friends and business partners? Or maybe you’re relieved that you won’t have to decide whether to travel in these strange times, whether to shake hands or not, wear a mask ...

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