CEO Track

Wednesday, January 11, 2017

ceo-trackWednesday’s premium track for owners, CEOs, managers and top-level leaders will feature four hours of content from top speakers Charlie Hall and Northern Green keynote speaker Eric Chester. Charlie Hall, a professor at Texas A & M University, is known for the enthusiasm, passion, and intensity he exhibits when speaking. Hall will provide the following sessions:

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Speaker: Charlie Hall

Featured speaker Charlie Hall will speak on 3 topics:

1. Structural Changes in the Green Industry

While the demand for green industry products and services has been picking up the last couple of years, the future of the green industry is still at a crossroads. On the one hand, a rosy (pardon the horticultural pun) picture can be painted. But on the other hand, there are many challenges looming. Join Hall as he picks his way among the thorny issues (economic, demographic, and otherwise) and elaborates on exactly what actions are needed to keep your business “blooming” in the coming year, followed with a panel discussion by top industry experts representing the grower, landscape, and retail segments.

2. Developing a Winning Value Proposition

Many current trends and driving forces point to the fact that consumer demand in the green industry marketplace is maturing. Assuming this to be the case, a strategic response is required in order to survive. This session will focus on the three-pronged formula for success for the future – value, relevancy, and authenticity – and how these foundational tenants should be incorporated into every strategic marketing message in the future!

3. Biophilia and What It Means for the Future Green Industry Marketplace

The biophilia hypothesis suggests that there is an instinctive bond between human beings and other living systems. We need nature in a deep and fundamental fashion, but we have often designed our cities and suburbs in ways that both degrade the environment and alienate us from nature. Biophilic design is an innovative way of designing the places where we live, work, and learn. In this session, Hall will explore the linkages between the built environment and elements of nature and how this translates to a bolstering of the long-term demand for plants and landscape architectural services.


Eric Chester, a trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation will provide a “can’t miss session” on attracting and retaining top level employees.

Speaker: Eric Chester

Featured speaker Eric Chester will speak on the following topic:

Attracting and Retaining Top Level Employees

Eric Chester will present a research-based presentation on citing best practice examples from a wide variety of companies that have cracked the code on getting and keeping top talent in their respective industries. Based upon the groundbreaking research in his fifth leadership book, “On Fire at Work: How Great Companies Ignite Passion in Their People Without Burning Them Out” (Sound Wisdom, Oct. 2015), leaders walk away with actionable ideas for building an invincible army of entrepreneurs who take pride and ownership in their work.

Eric will be available in the CEO Lounge immediately following his session for a meet & greet and book signing.


ceo-loungeBONUS: When you upgrade to the CEO Track, you’ll also receive exclusive access to the CEO Lounge during Northern Green. There will be complimentary snacks, comfortable furniture, a device charging station, and cash bar available throughout the day on Wednesday exclusively for those registered for this track.

CEO Track generously supported by:

GertensWholesaleProfessionalTurfSupply  master-logo-333